Online shopping can prove far easier than shopping at a local retailer - there are no queues to stand in, no searching through racks for the perfect dress and no problems finding a spare change room. However, there are also drawbacks to online shopping, especially when it comes to making sure the clothes you purchase will fit properly. When it comes to shopping at international retailers in particular, knowing what size to buy can be next to impossible.
The web offers hundreds of generic size converters for a wide variety of countries - but just how accurate can these charts be? The majority of websites offer that a US size 10 is equivalent to a UK size 12-14, French/European 42, Japanese 13 and an Australian size 14. Because Australian and UK clothing sizes only begin at a size 6, there is a common misconception that US sizes will increase by 2 (eg. a 10 to a 14) when purchasing clothing from international companies. However, looking at the actual garment measurements tells a very different story.
Misleading sizing information
A great example of size deception can be found on the H&M North America website. This site lists a US/Canadian size 10 as being equivalent to a UK size 14 (the site does not cover Australian sizes). While this conversion may be correct when shopping at H&M, comparing actual measurements with other UK stores suggests differently. The US size 10 is listed on H&M.com as having a 36in bust, 30in waist and 39.5in hip. The closest equivalent of these measurements on UK retailer ASOS.com is actually a UK size 12, which has a 36in bust, 28.75in waist and a 38.75in hip. Similarly, Australian retailer Sportsgirl.com.au lists an Australian size 12 as having a 37.4in bust, a 29.5in wait and a 39.8in hip.
In comparing actual garment measurements as opposed to generic sizing charts, you are guaranteed a better match - while the ease and convenience of online shopping may make it a more appealing option, you don't want to end up with clothes that don't fit. The best way to ensure a proper fit is to have yourself professionally measured (this will ensure a greater accuracy than doing it yourself), and keep a record of your measurements - many department stores and tailors even offer free measuring services. Alternatively, look up the sizing chart of a store you regularly shop at. Compare the measurements of your normal size with the measurements on other sites to find the perfect match.
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The web offers hundreds of generic size converters for a wide variety of countries - but just how accurate can these charts be? The majority of websites offer that a US size 10 is equivalent to a UK size 12-14, French/European 42, Japanese 13 and an Australian size 14. Because Australian and UK clothing sizes only begin at a size 6, there is a common misconception that US sizes will increase by 2 (eg. a 10 to a 14) when purchasing clothing from international companies. However, looking at the actual garment measurements tells a very different story.
Misleading sizing information
A great example of size deception can be found on the H&M North America website. This site lists a US/Canadian size 10 as being equivalent to a UK size 14 (the site does not cover Australian sizes). While this conversion may be correct when shopping at H&M, comparing actual measurements with other UK stores suggests differently. The US size 10 is listed on H&M.com as having a 36in bust, 30in waist and 39.5in hip. The closest equivalent of these measurements on UK retailer ASOS.com is actually a UK size 12, which has a 36in bust, 28.75in waist and a 38.75in hip. Similarly, Australian retailer Sportsgirl.com.au lists an Australian size 12 as having a 37.4in bust, a 29.5in wait and a 39.8in hip.
In comparing actual garment measurements as opposed to generic sizing charts, you are guaranteed a better match - while the ease and convenience of online shopping may make it a more appealing option, you don't want to end up with clothes that don't fit. The best way to ensure a proper fit is to have yourself professionally measured (this will ensure a greater accuracy than doing it yourself), and keep a record of your measurements - many department stores and tailors even offer free measuring services. Alternatively, look up the sizing chart of a store you regularly shop at. Compare the measurements of your normal size with the measurements on other sites to find the perfect match.
Read more

